CEO/General Manager
As the company's principal leader, the Chief Executive Officer (CEO) is responsible for developing and implementing strategy, managing operations, making crucial decisions and representing the company to stakeholders. It plays a vital role in managing and steering a company.
Role of the CEO/General Manager
The CEO (Chief Executive Officer) occupies a leadership position at the top of a company's hierarchy. It plays an essential role in defining overall strategy and achieving objectives. Its role encompasses overall company management, strategic decision-making, communication with stakeholders and the creation of shareholder value.
Profile CEO/General Manager
Skills and experience required
Personal qualities required
The missions of the CEO/General Manager
Advantages of using a CEO/General Manager
Examples of CEO/General Manager
The CEO's tasks may vary according to the size, structure and sector of activity of the company. Here's a detailed overview of its main missions:
- Definition of vision and strategy: the CEO is responsible for defining the company's long-term vision and developing a strategy to achieve the set objectives;
- Strategic decision-making: the CEO makes crucial decisions for the company, such as major investments, mergers and acquisitions or diversification;
- Operations management: the CEO oversees the company's day-to-day operations to ensure that they are aligned with the global strategy (coordinating the company's various functions, from production to sales, marketing and human resources);
- Financial management: the CEO is responsible for the company's financial health, and in particular for overseeing budgeting, managing financial risks, and finding sources of financing if necessary;
- HR management: the CEO plays a key role in the selection and management of the executive team, ensuring the development of talent within the company;
- Crisis management: whether financial, public relations or other emergencies, the CEO must take decisive action to mitigate risk and protect the company's reputation;
- Innovation and adaptation: the CEO must promote a culture of innovation within the company and ensure that it remains competitive by anticipating market trends and adjusting strategy accordingly;
- Ethical and social responsibility: the CEO must ensure that the company acts ethically and responsibly, taking into account the impact of its activities on society and the environment;
- Communication and representation: the CEO represents the company to shareholders, partners, customers, the media and the general public.
In short, the CEO leads the company towards the achievement of its strategic objectives, making crucial decisions, building positive relationships and ensuring the company's growth and longevity.