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Tourism

The tourism sector has undergone major changes in recent years. The worldwide pandemic of COVID-19 led to a sharp drop in the number of travelers and the temporary closure of many popular destinations. Travel restrictions, confinements and changes in consumer habits have caused major financial losses for companies in the sector. To adapt, airlines, hotels and travel agencies have encouraged local tourism and promoted sustainable travel. Digitization has also increased, with a rise in online bookings and the emergence of new platforms. Despite the difficulties, the tourism sector has demonstrated its resilience by reorganizing and exploring more sustainable and flexible business models for the future.

Sector trends in the Middle East

Endowed with a remarkable wealth of culture and history, the Middle East is a top tourist destination. The United Arab Emirates, in particular Dubai and Abu Dhabi, are famous for their iconic skyscrapers, luxurious shopping malls and artificial islands. Other countries, such as Saudi Arabia, are gradually opening their doors to tourism, offering visitors unique experiences, from mystical deserts to religious sites such as Mecca and Medina. Jordan attracts history buffs with its famous city of Petra and the Dead Sea, while Egypt, although mainly located in North Africa, also contributes to the regional tourism landscape with its legendary pyramids. Massive investment in tourism infrastructure, cultural festivals and sustainable development initiatives testify to the region's determination to diversify its economy by exploiting its exceptional tourism potential.