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Sports and leisure

The sports and leisure sector is a dynamic place where excitement and calm meet, offering a diverse range of human experiences. From enthusiastic stadiums to tranquil wilderness spots, every activity becomes an escape, celebrating the vitality of life. Athletes push the limits of body and mind, while parks, recreation centers and sports facilities bring people together, sharing energy and bonds. More than just entertainment, sports and leisure are catalysts for health, happiness and social cohesion.

Sector trends in the Middle East

In the Middle East, the sports and leisure sector is flourishing, representing an important facet of modern life. From world-renowned sports facilities to recreational areas, the region offers a wide range of activities. The United Arab Emirates distinguishes itself by hosting leading international sporting events, showcasing world-class infrastructures. Golf, tennis and water sports are popular in countries like Saudi Arabia and Qatar, offering a diversity of leisure activities. Urban parks and wellness programs are also gaining in popularity, helping to promote a healthy lifestyle. However, the region needs to strike a balance between tradition and innovation to meet the diverse needs of its population.