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Retail

Present everywhere in our daily lives, supermarkets have become an essential part of the way we consume. Supermarkets, hypermarkets and shopping malls are veritable temples to consumerism, offering a vast selection of products from food to household goods. The supermarket is a true life-enabler, offering a multitude of essential goods and sundries all in one place. Well-stocked shelves and attractive promotions help satisfy the needs of a diverse customer base. The rise of e-commerce has also revolutionized the retail landscape, offering consumers new, more flexible and convenient purchasing options. By adapting to these changes, supermarkets are asserting their central role

Sector trends in the Middle East

Several driving forces are propelling the retail sector in the Middle East, including the expansion of the middle class, growing urbanization and the rise of e-commerce. Faced with these changes, the mass retail sector is adapting and reinventing itself by diversifying sales formats and prioritizing the customer experience. These trends promise a bright future for the Middle East retail sector.