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E-commerce

The e-commerce sector has revolutionized the way we buy and sell, radically transforming the commercial landscape. Giants such as Amazon, Alibaba and Shopify have redefined the rules of the game, offering unprecedented accessibility to millions of products worldwide. This boom has led to a rapid transition from traditional purchases to online transactions, profoundly impacting consumer habits. Digitalization has encouraged the emergence of new business models, from dropshipping to specialized marketplaces, creating a dynamic ecosystem. However, this success raises questions about competition, data protection and the environmental implications of e-commerce.

Sector trends in the Middle East

The presence of the E-commerce sector in the Middle East reflects the region's rapid transition to a digital economy. Countries such as the United Arab Emirates, Saudi Arabia and Qatar have been at the forefront of this transformation, with a growing adoption of online shopping. Middle Eastern e-commerce platforms such as Souq (acquired by Amazon), Noon and Namshi have played a key role in offering a variety of products, from everyday consumer goods to luxury items. A young population, combined with growing Internet connectivity, has encouraged the rapid adoption of online shopping. However, the e-commerce sector in the Middle East also faces challenges, such as logistics in geographically diverse areas and the need to adapt services to local cultural preferences.