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Tourism

The tourism sector, a major economic pillar, has undergone profound changes in recent years. The worldwide pandemic of COVID-19 led to a sharp drop in the number of travelers and the temporary closure of popular destinations. Travel restrictions, confinements and changes in consumer behavior have resulted in considerable financial losses for companies in the sector. Airlines, hotels and travel agencies have had to encourage the growth of local tourism and the rise of sustainable travel. Digitalization has intensified, with a significant increase in online bookings and the emergence of new platforms. The resilience of the sector has led to restructuring and the exploration of more sustainable and flexible business models for the future.

Sector trends in the Middle East

The Middle East, a region of exceptional cultural and historical wealth, is establishing itself as a major tourist destination. The United Arab Emirates, notably Dubai and Abu Dhabi, are distinguished by their iconic skyscrapers, luxurious shopping malls and artificial islands. Countries like Saudi Arabia are gradually opening up to tourism, offering visitors unique experiences, from mystical deserts to religious sites such as Mecca and Medina. Jordan attracts history buffs with its majestic Petra and the Dead Sea, while Egypt, although mainly located in North Africa, contributes to the overall regional tourism landscape with its legendary pyramids. Massive investments in tourism infrastructure, cultural festivals and sustainable development initiatives demonstrate the region's determination to diversify its economy by exploiting its exceptional tourism potential.