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E-commerce
E-commerce has revolutionized the way we buy and sell, reshaping the commercial landscape. Major platforms such as Amazon, Alibaba and Shopify have reshuffled the deck, offering unprecedented access to a multitude of products worldwide. This explosion has led to a rapid migration from traditional purchases to online transactions, transforming consumer behavior for good. Digitalization has encouraged the emergence of new business models, from dropshipping to specialized marketplaces, creating a dynamic ecosystem. However, this dazzling success raises questions about competition, data protection and the environmental impact of e-commerce.
Sector trends in the Middle East
The Middle East is resolutely moving towards a digital economy, and the development of e-commerce in the region is a clear sign of this. Countries such as the United Arab Emirates, Saudi Arabia and Qatar are pioneers in this transformation, with their populations increasingly adept at online shopping. Local platforms such as Souq (acquired by Amazon), Noon and Namshi have proved crucial, offering a wide range of products, from everyday consumer goods to luxury items. A young population and increasing Internet connectivity have contributed to the rapid growth of e-commerce. However, the sector is not without its challenges. Logistics in a region of vast geographical expanses and adapting services to local cultural particularities are major obstacles to overcome.